Privacy Policy of Prime Pages

Prime Pages, located at 2 Bruce Street, Toorak, Melbourne, Victoria, 3142, Australia, understands the importance of your privacy. This policy describes how we collect, use, and protect your personal information when you visit our site, use our services, or interact with our online platform. We are committed to operating in compliance with Australian privacy principles and all applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant to our international customers.

1. Information We Collect

We collect various types of information to provide and improve our services, including but not limited to:

• Personal Identification Information: This includes details such as your name, email address, postal address, phone number, and payment information (e.g., credit card details) when you make a purchase, create an account, subscribe to our newsletter, or place a special order.
• Transaction Data: Information related to your purchases, including products bought (new and used books, Mathematics textbooks, stationery, academic journals), order details, and delivery information.
• Technical Data: Information such as your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
• Usage Data: Information about how you use our site, products, and services, such as pages viewed, search queries, preferred genres, and attendance at community reading events.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2. How We Collect Information

We use various methods to collect data from and about you, including:

• Direct Interactions: You may give us your identity, contact, and financial data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Purchase products or services from our site.
  • Create an account on our site.
  • Subscribe to our newsletter or other publications.
  • Request marketing to be sent to you.
  • Provide feedback or participate in a survey.
• Automated Technologies or Interactions: As you interact with our site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as analytics providers (e.g., Google Analytics).

3. How We Use Your Information

We use your personal information for various purposes:

• To Process Orders and Provide Services: To manage your purchases of new and used books, Mathematics textbooks, stationery, academic journals, handle special orders, and deliver products to you.
• To Manage Your Account: To set up and manage your account, provide customer support, and send you service-related communications.
• To Improve Our Site and Services: To understand how users interact with our online platform, enhance user experience, and develop new features and offerings.
• For Marketing and Promotions: To send you newsletters, promotional offers about our books and events (like community reading events), and other marketing communications you have opted to receive. You can opt-out of these communications at any time.
• For Security and Fraud Prevention: To protect our site, customers, and business from fraudulent activities and to ensure the security of our online platform.
• To Comply with Legal Obligations: To meet our legal and regulatory requirements.

4. Sharing Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties for their marketing purposes without your explicit consent. However, we may share your information with:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our site, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. This includes payment processors, shipping companies for book deliveries, and IT support.
• Legal and Regulatory Authorities: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These may include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details below.

8. Cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy, which is accessible via a link in our website footer.

9. Third-Party Links

Our site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our site, we encourage you to read the privacy policy of every website you visit.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time by posting a new version on our site. We advise you to review this page periodically for any changes.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

• Prime Pages
• 2 Bruce Street
• Toorak, Melbourne, Victoria, 3142
• Australia
• Phone: +61493981455